TRULY ITALIAN - CHICAGO 2016
The Rome Road Show 2016 – an international project of experiential tourism made by Confesercenti provinciale di Roma in collaboration with the Chamber of Commerce of Rome – arrived in America with the aim to communicate the three key features related to the food products of Rome and Lazio:
PASSION, ART and EMOTION
The first stage of this initiative took place in Chicago at the event Truly Italian organized by the Italian Chamber of Commerce of the Midwest. In that appointment, the agribusinesses from Rome and Lazio related the territory through through the flavors and the aromas. It were carried out activities of information and education about the consumption of the authentic Italian food thought seminars, cooking shows and blind testing.